BIZNETS: The Future of Business

1. Double Every 18 Months ... at Lower Marginal Cost

This is the business corollary of Moore's Law: the number of transistors on a chip doubles every 18 months or less, at the same price point or less.

In business, things which were technically impossible or prohibitively expensive become both possible and cheap.

Hence, an optimal Biznet doubles in size every 18 months and, while doing so, drives down costs and boosts profit margins dramatically.

Simply put, only companies which totally digitize their operations will be digitally competitive in the new digital economy. The rest will shrivel and die against the blistering pace of digital Biznets.


2. Grow Exponentially ... with Less Investment Capital

This is the business corollary of Metcalfe’s Law: The value of a network expands by the square of the size of the network; a network twice the size is four times as valuable.

The value of the Web grows as new people go online; its ROI grows exponentially because each additional networked PC yields more value than its proportional cost. Business has no option but to re-invent itself into a Biznet — and quickly — if it is to survive and prosper.

The network effect creates growth momentum which becomes so overwhelming that, outside of a major management error, online success becomes a run-away certainty.

The online sales explosion reaches a tipping point which flips the advantage almost irrevocably to the “first and fast” Biznet company in its sector. The economic value of that Biznet grows exponentially, and the business becomes a magnet for still more customers.

3. Boost Value ... Move Digital Content Faster and Farther

This is the business corollary of McLuhan’s Law: Electrified information reverses all previous processes, eliminating time and space. Online consumers “call the shots” over producers. Consumers don’t go to physical shops; shops must virtually come to them. Products can’t be pushed down people’s throats; customers want to customize products online.

Products essentially become Web content. The faster and farther you move digital content, the bigger and faster you build your Biznet. Hence, the best websites — the most content-rich and user-friendly sites — attract ever more visitors and the customer base grows exponentially. As a Biznet links partners, suppliers, and customers — in real-time, anytime/anyplace — the value added for all participants is enhanced.

Customers enjoy a huge choice of high-quality, high-value, mass-customized products, delivered to the home. Thus satisfied, they become repeat buyers who refer still more customers, and Biznet sales and profits grow faster and fatter.


4. Extend Reach ... Global + Local + Individual

The Web is simultaneously global, local, and personal — a planetary platform, reachable by anyone anywhere. Extending the tenet of “Thinking Globally, Acting Locally,” the Web allows any business, regardless of its size or location, to reach customers on a 1:1 basis.

Biznets are “glocal” (global + local) and individually entrepreneurial. With localized offerings, they tap into the natural desire of growing millions of Web Lifestyle individuals who want to do everything from anywhere. This includes the desire to own a home-based e-commerce business. Millions of people are Internet entrepreneurs, or “webpreneurs,” and millions more aspire for the same.

The world of commerce is diverging into two packs: a few “glocal” mega-corp webopoly Biznets, plus a billion "webpreneurs." Some firms will achieve Biznet webopoly status by building a "glocal" franchise of home-based webpreneurs.

1. Relentlessly drive down costs, lower and lower towards zero

A Biznet constantly lowers customer acquisition costs and can add customers at virtually zero incremental costs. As well, its inventory, transaction processing, and product fulfillment costs are lowered to a bare minimum. As well, dominant branding is achieved without advertising, as Amazon and eBay adequately demonstrated. Biznets drive down manufacturing and distribution costs through the extraordinary efficiency of digitized, real-time processes.


2. Exponentially expand market share, potentially towards infinity

A Biznet’s product range can constantly be broadened and the number of customers can potentially grow to everybody on the planet. Biznets are infinitely scalable; there are no physical limits to their reach and growth.